Market your new product time efficiently.

Market your new product cost effectively.

Market your new product successfully. 

THE “QUANTUM LEAP”
New Product Launch Package

“Deep pockets” are not the determining factor for success when marketing a new product.  If they were, we would all be using beta tapes (a Sony product) instead of VHS tapes.  Classic Coke would be a thing of the past and America’s favorite soft drink would be New Coke.  While having endless funding when launching a new product would be nice it by no means guarantees success.

So what do successful entrepreneurs do to assure that quantum leap from “unknown” to success for their new products?  You’ve no doubt heard the stories about new products that come out of nowhere and make it big instantly.  Are their products clearly superior to everything else being offered?  No, not really, but in today’s competitive marketplace there are two essential factors leading to measurable success in a new product launch.  Miss any one and you are guaranteed to have at best mediocre results.  These are what you need:

• A sound Strategy to create
• A positive Cash Flow which
• Maximizes your measurable Return on Investment

A positive cash flow is critical when launching a new product.  Experience has shown that it is the biggest factor in determining your success versus failure.  The surest way to create a sustained positive cash flow is to develop and implement a good, sound strategy.  A good strategy will help leverage every dollar you spend while preserving your capital and preventing costly mistakes.  With the right strategy in place and a positive cash flow your return on investment will be maximized.  Let’s face it, the possibility of a large return on investment is the only reason people and companies risk entering the marketplace with new products.  At D.C. Woolsey & Associates we’ve developed our New Product Launch Package that we call our “Quantum Leap Program”.  It will help assure you the highest possible return on investment for you while minimizing your risk in the shortest period of time.

WHAT YOU WILL RECEIVE WITH THE NEW PRODUCT LAUNCH PACKAGE

1.  Consultation and Strategy Session - Two and a half hours at D.C. Woolsey & Associate’s office or on the phone.  We’ll look at the 5 Marketing P’s as they relate to your product  (Product, Position, Packaging, Price and Promotion).

• We will explore appropriate choices from over 100 proven marketing methods which you can be use in launching your new products.
• You will learn the 12 time-tested sales promotion techniques and how you should use them properly.  Together, we’ll determine which will best kick start your new product launch.
• Discover the power of cross promotions that leverages other businesses, non-profits and organizations to help bring you hundreds or thousands of new customers for pennies per prospect!
• Learn how to use the octopus principal.  This simple, but often overlooked approach creates a synergistic effect that will catch more prospects for you.
• Learn how to avoid the most common misfires that will sabotage your credibility.
• I’ll guarantee after the two and half hours you’ll leave with a number of sound strategies which you can act upon immediately to give you a quantum leap forward on your road to success.

 2.  A New Product Release - I will personally write a new product release for you.  You’ll be able to use this in a number of ways to generate free publicity and leads in magazines and trade publications.  This kind of exposure is vital and, best of all, it’s free!

3. Professional Photography - You will have a professional photograph taken of your product in our studio which you will be able to use with your press release/new product release and in the marketing materials you may need.†

4.   Special Report - “New Product Quantum Leap” - You’re ultimate new product launch resource.  This report is full of guidance in your marketing program.  Even old pro’s will benefit from this valuable report.  It’s full of the most current and up-to-date information on launching a new product‡:

1. How to test market your product.  There are seven useful ways to do this.
2. How to increase the odds from 5% to 80% or more that your new product press release will get published .
3. Strategies that will get your new products in the appropriate catalogs.
4. How to take the mystery out of properly obtaining and using a list of every niche market you need to consider.  You won’t have to spend days doing research at the library.  It can be accomplished in a single evening with this one proven method.
5. The seven action steps of success.  Sure fire short-cuts to success.
6. Tried and true techniques for selling to the superstores.  It’s not as difficult as you might think.  We’ll give you a number of ideas and tips on what’s worked and what hasn’t.
7. Testing Price.  Should you sell an item for $7.95, $12.95, $17.95?  We’ll explain to you how to determine what is the right price for your product.  You’ll be surprised and thankful you did test.
8. How to get a list of trade journals for each niche market in “label format.  This saves you hours of time when sending out press releases to third and fourth tier marketing.
9. How to negotiate the best rates when advertising in magazines and trade journals and an easy way to figure out which ones to advertise in.  You’ll learn what size ad you should run to maximize your profits and where the best position is for your ad.
10. Tips on how to develop and produce your product.
11. Selling your product.  We’ll show you a number of options.
12. Creatively promoting your product. Niche Promotions.
13. Ten secret rules to mail order success.
14. How to successfully use trade shows even with a limited budget.

5.   Promotion Materials - Ten 5" x 7"  black and white prints and twenty 35mm slide dupes to use in conjunction with your new product release, web site development and brochures.  You’ll be all set to go.

6.   Phone Consultation - Two hours of phone consultation and follow-up time to help you in ensuing weeks with any questions you may have.

Terms: Total investment $977.00, $500 first payment, balance due upon your receipt of product release copy, prints and slide dupes.  We are only offering this special price until the completion of the “New Product Quantum Leap” Special Report.

 † For any products bigger than a large dog house or which must be photographed on location, there may be an additional charge.

 ‡ The “New Product Quantum Leap” Special Report is still in draft form.  It will be available in approximately four weeks.

For more information, please contact us at:

Phone: 1-714-632-3511
Fax: 1-714-632-8765